Profit Seeker is a powerful platform designed by PwC to help improve pricing and promotion decisions. Predictive technology, unified data and actionable insights enable smarter decision making and help drive higher profits and revenue.

Profit Seeker can provide a unified view of pricing and promotions data from multiple sources so the right stakeholders can quickly gain actionable insights into the key drivers of overall profitability.It also helps to steer the right strategies with the help of PwC’s experience which in turn will help to leverage pre-built analytics and a proven methodology to help drive smarter, streamlined decision-making.

Designed for today’s needs, this product simplifies the complexity of pricing by using the power of what-if analysis and scenario versus baseline comparisons. It also reduces siloed decision making and increases transparency into pricing and promotion decisions using dynamic digital planning calendars, industry specific benchmarks and proprietary market intelligence.

In a recent PwC-sponsored IDC Spotlight, titled ‘Increase Revenue and Maximize Profit by Capitalizing on Pricing Analytics’ (February 2024, #US51874624), analysts state that:

"Profit Seeker extends revenue bridge analysis with 30+ custom dashboards that were derived from over 500 PwC pricing projects. Organizations can use Profit Seeker to diagnose and improve profit performance across several dimensions, including deals, rebates, products, pricing, and customer segmentation. To help the business understand the context of the data, Profit Seeker includes industry and business benchmarks that PwC curates using qualitative surveys. The benchmark data drives easy-to-understand business performance ratings within the application."